John Legend and Belvedere Vodka Partner for NYC Darkness and Light Album Release Party
(BELVEDERE)RED and John Legend joined forces for the launch party of his new album, Darkness and Light. The evening showcased John’s newest songs and an intimate Q&A discussion about the inspiration for the album. John also performed his latest hit single “Love Me Now” dedicated to the (BELVEDERE)RED campaign, encouraging people to love now and give now in the face of tomorrow’s uncertainty.
Hosted at Samsung 837 space, to the evening celebrated John’s, first album release in three years and his partnership with (BELVEDERE)RED , Throughout the evening, guests enjoyed red-themed Belvedere cocktails including the Big Red Mule, Honey Berry Breeze, and the Be Inspired.
For 2016, Belvedere, the world’s original luxury vodka, launched the (BELVEDERE)RED campaign #MAKETHEDIFFERENCE, in partnership with John Legend – a passionate philanthropist and visionary creative. Together with Belvedere and South African artist Esther Mahlangu, John established four values that serve as the foundation of the campaign – unity, security, support and change – which collectively embody the spirit all of those joining the fight against HIV/AIDS.
As World Aids Day approaches on December 1st, fans and consumers can support the cause by giving – or keeping – the new Belvedere (PRODUCT)RED limited edition bottle, featuring South African Artist Esther Mahlangu’s colorful artwork, alongside John Legend’s signature. Belvedere proudly donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.