Skip to content

Early Learning With Disney’s Imagciacademy

There’s nothing more magical than to watch a child’s natural curiosities and love for learning unfold right before our eyes & as parents we’re always looking for unique ways to keep our children engaged in learning based experiences while having tons of fun. Personally, I know with the wide range of apps out there today, I have to sift through what I find to be age appropriate content for my preschooler who is always looking over his 10 year old brother’s shoulder to see what games he’s playing and many times they just aren’t suitable for him at 4 years old.

While aboard The Intrepid: Sea, Air and Space Museum, Disney Publishing World Wide, the world’s largest publisher of children’s books and apps and a division of Disney Consumer Products, unveiled Disney Imagicademy, a new technology-driven learning initiative designed for families with children ages 3 to 8 to encourage children to learn by creating, doing and making.

This new innovative approach to learning gives parents a way to expose their kids to core early learning concepts in a fun and uniquely Disney way by combining familiar Disney characters and stories that families truly adore, with a research-driven curriculum developed by top academic and education experts.

The integrated program includes 30 plus app-based experiences, five of which became available on Dec. 11, along with a companion app for parents that will allow them to play an active role in their child’s learning, as well as books and other physical products that will be available for back to school 2015.

During the unveiling we watched videos of focus group interviews that were held with parents who probably conveyed very similar thoughts and concerns for their children’s experiences with educational apps, to ones you may have yourself. Parents voiced the need for more consistent, quality experiences in the early learning digital space and wanted to feel more connected with their child’s learning. This feedback, paired with the expertise of early childhood development and play experts lead to the creation of Disney Imagicademy. “Disney Consumer Products is transforming the future of our industry by integrating storytelling, play and now learning – to create deeper, more engaging experiences for kids and families,” said Bob Chapek, president, Disney Consumer products.

What child wouldn’t love learning early math concepts with their favorite Disney characters, while building rockets, designing robots, customizing playgrounds and so much more?


Disney Imagicademy launched on December 11th with Mickey’s Magical Math World, an IPad exclusive app that features five math-focused activities in one app and focuses on counting forward and backwards, sort and classify, skip count, numbers and shape recognition, reason and logic and more.

With an aim to make learning a family experience , the companion app Disney Imagicademy Parents was designed to enable parents to be a part of their child’s progress. I thought that the idea of giving our kids digital high fives was a fantastic idea that shows them we are interested in what they are learning and how they’ve progressed. And let’s be realistic, kids make mistakes and that’s just fine! Throughout the game they’ve managed to make light of any errors by featuring silly moments to continue building the child’s confidence.

“I think it’s wonderful that there is a tool that gives parents an easy and accessible way to stay involved in their children’s learning experience. I love that I’m a part of a program that makes learning fun for my kids.” said Brooke Burke-Charvet, TV personality, co-CEO of ModernMom and guest curator, Disney Imagicademy Parents. “Disney Imagicademy Parents is the cornerstone of the Imagicademy experience.”
“The physical and digital worlds are coming together in nearly every industry, and with Disney Imagicademy, the learning field is no exception.” added Jeffrey Sellinger, senior vice president of Disney Learning.
The day prior to the launch of Disney Imagicademy at the White House Summit on Early Education, The Walt Disney Company  announced that it is donating $55 million in apps and books through First Book, a nonprofit social enterprise that provides new books and educational materials to educators and programs serving children from low-income families. A commitment that’s part of President Obama’s Invest in Us initiative, a challenge to business leaders, philanthropists, advocates, public officials and the public to build a better nation through high-quality early childhood programs for children from birth to age five.
The second suite of digital apps in the Disney Imagicademy line-up is Mickey’s Magical Art World. Focused on creative arts, the suite will be available on the Apple App Store for download in January 2015 and physical products and learning toys will launch in time for back to school 2015. For more information on this fantastic new learning app head to
Disclosure: Danielle Wilson attended the event as press. All opinions expressed are 100% her own. Follow her at
<3 Denise

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Get every new post delivered to your Inbox

Join other followers